Define the purpose of the site
What is the purpose of your new site? Are you trying to sell a product? Are you trying to generate qualified business leads? Are you providing information and resources? You will need to clearly define the purpose of the website first and foremost because this is the basis for your website design, functionality and marketing plan.

Who will manage the website?
Maintaining a successful website takes time and many companies overlook this very important fact. Having a website with outdated content is very bad.

Read the rest of this entry »

1. Brainstorm 5 Top Keywords

When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you’re launching a mortgage related domain, you might start with words like “mortage, finance, home equity, interest rate, house payment” then play around until you can find a good match.

2. Make the Domain Unique

Read the rest of this entry »

1. Far Cheaper and Much More Flexible Than Print Advertising

The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person. Read the rest of this entry »